The organic revolution goes much further than simply refraining from the use of chemical fertilizers and pesticides, adhering to the cycle of the seasons, crop rotation or the use of strictly non-genetically modified products. Organic production also implies a fairer share in the profits for the farmer, custodian of the Earth. Without him nothing would grow or develop! Distribution and logistics too are key. Traffic and access to cities, the carbon imprint of the means of delivery are all important factors contributing to a genuinely green product.